Quote by Naomi Wolf
Modern cosmetic surgeons have a direct financial interest in a social role for women that requires them to feel ugly. They do not simply advertise for a share of a market that already exists: Their advertisements create new markets. It is a boom industry because it is influentially placed to create its own demand through the pairing of text with ads in women's magazines. The industry takes out ads and gets coverage; women get cut open. They pay their money and they takes their chances. As surgeons grow richer, they are able to command larger and brighter ad spaces.
Summary
This quote highlights the financial motivations of modern cosmetic surgeons and the role they play in shaping societal beauty standards for women. It suggests that cosmetic surgeons actively create a demand for their services by perpetuating the idea that women need to feel unattractive and undergo surgery to fit into these beauty norms. By advertising in women's magazines and strategically pairing text with their ads, the industry generates its own demand. As the industry becomes more prosperous, surgeons can afford larger and more prominent advertising spaces, further solidifying their influence. Ultimately, this cycle proves profitable for surgeons while women take on the risks and costs of undergoing cosmetic procedures.
Topics
Beauty Equality Advertising Culture Aging Double Standards Cosmetics Body Image Cosmetic Surgery Diet Industry Eating Disorders
By Naomi Wolf
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