Quote by Marshall McLuhan

The modern little red riding hood, reared on singing commercials, has no objections to being eaten by the wolf.

The modern little red riding hood, reared on singing commerc

Summary

This quote suggests that the modern generation, heavily influenced by consumerism and materialism, has become complacent and accepting of being taken advantage of or consumed by those in power. The reference to Little Red Riding Hood, a symbol of innocence and vulnerability, being okay with being eaten by the wolf represents a lack of awareness or resistance to oppressive forces in society. It highlights how the constant bombardment of advertising and commercialism has dulled people's critical thinking and made them submissive to exploitation.

Topics

Advertising

By Marshall McLuhan

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