Quote by David Ogilvy
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Summary
This quote emphasizes the importance of ethics and honesty in advertising. It suggests that one should be mindful of the content and claims made in advertisements. The comparison to not lying to one's own family implies that advertisements should maintain the same level of integrity and transparency. The quote encourages advertisers to be truthful and considerate, avoiding the use of deceptive tactics or false information that they wouldn't want their loved ones to be exposed to. Essentially, it is a reminder to maintain ethical standards in advertising practices.
Topics
Family
By David Ogilvy
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