Quote by David Ogilvy

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out -- either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

Summary

This quote emphasizes the importance of honesty and ethical practices in advertising. It urges advertisers to maintain integrity by ensuring that their advertisements are truthful and respectful. The quote suggests that lying about a product will ultimately have negative consequences - either through legal actions taken by the government or by losing consumer trust and subsequent sales. It encourages advertisers to have confidence in the quality of the product they are promoting and implies that effective advertising can be achieved through transparent and reliable communication. Ultimately, the quote promotes a moral approach to advertising and highlights the significance of treating others as you would like to be treated.