Quote by John McKinley
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.
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Summary
This quote emphasizes the importance of brand positioning and trust-building as key factors guiding decision-making. It suggests that in order for any decision to be deemed smart, it must contribute to strengthening the brand's position in the market and rebuilding trust with stakeholders. This quote reflects a strategic mindset, highlighting the need to consider long-term goals and the impact of decisions on the overall brand reputation. Ultimately, the quote underscores the significance of brand and trust in driving successful decision-making processes.