Quote by W. Edwards Deming
Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.
Summary
This quote emphasizes the importance of customer loyalty and word-of-mouth marketing for the success of a business. It suggests that true profit is not solely derived from the initial transaction with a customer but rather from their continued patronage, positive reviews, and referrals. By focusing on providing exceptional products or services that exceed customer expectations, businesses can cultivate a loyal customer base who will not only become returning customers but also serve as advocates for the brand, ultimately generating more business through their recommendations.