Quote by Raymond Chandler
The reading public is intellectually adolescent at best, and it is obvious that what is called significant literature will only be sold to this public by exactly the same methods as are used to sell it toothpaste, cathartics and automobiles.
Summary
This quote suggests that the general population's intellectual capacity is limited, indicating that the majority of readers can be considered intellectually adolescent. The quote further argues that in order to have popular or bestselling literature, the same marketing techniques used to sell everyday consumer products like toothpaste, laxatives, and cars must be employed. In other words, the quote implies that significant literature may only find success if it is promoted and packaged in a manner similar to the way in which everyday consumer goods are marketed.
Topics
Public
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