Quote by David Ogilvy

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

The relationship between a manufacturer and his advertising

Summary

This quote emphasizes the importance of a strong and harmonious relationship between a manufacturer and their advertising agency. It draws a parallel between this relationship and that between a patient and a doctor, highlighting the need for trust, compatibility, and understanding. By comparing the two, the quote encourages advertising agencies to carefully consider and evaluate potential clients before taking on their account to ensure a positive and productive partnership.

Topics

Relationship

By David Ogilvy

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