Quote by Elisabeth Claiborne Ortenberg
Once you shape a company to service the marketplace and your services are necessary, the company develops a compulsion of its own to grow.
Summary
This quote suggests that when a company aligns its products or services with the needs of the market, it creates a sense of indispensability. As a result, the company naturally becomes driven to expand and grow in order to meet the increasing demand for its offerings. This growth becomes almost intrinsic, as the company is compelled to capitalize on its relevance and continue serving the market effectively.