Summary
This quote suggests that in the world of small businesses, honesty and integrity are key factors that entrepreneurs can utilize to their advantage. Unlike larger corporations with extensive resources, small business owners may not have the means to compete on a large scale. However, by consistently being truthful and transparent in their dealings, they can build trust with their customers and stakeholders. This trust becomes their greatest asset, giving them the leverage needed to stand out and succeed in a highly competitive marketplace.
Topics
Business
By Paul Hawken