Quote by Seth Godin

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

So sure, start with a slogan. But don't bother wasting any t

Summary

This quote suggests that having a catchy slogan is not enough if it lacks authenticity. The emphasis is placed on the importance of conveying a genuine message rather than focusing solely on creating something that captures attention. It highlights the value of substance and truthfulness in communication, implying that a slogan that fails to reflect these qualities is ultimately ineffective. The quote encourages individuals or businesses to prioritize integrity and meaningfulness over surface-level appeal when creating slogans or messages.

Topics

Truth Branding Slogans

By Seth Godin

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