Quote by Jay Chiat
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
Summary
This quote suggests that the focus of technology advertising should shift from emphasizing the manufacturing process of products to highlighting the benefits and advantages they provide to consumers. Instead of emphasizing technical specifications or how a product is made, this approach suggests that advertising should emphasize the practical, everyday use and impact of the product on the consumer's life. By shifting the focus to what a product can do for the consumer, advertisers can better communicate the value and relevance of technology in meeting their needs and improving their lives.
Topics
Technology
By Jay Chiat
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