Jay Chiat Quotes

A collection of quotes by Jay Chiat.

Jay Chiat (1931-2002) was an acclaimed American advertising executive and entrepreneur. Born on October 25, 1931, in New York City, Chiat is best known as the founder of Chiat/Day advertising agency, which later merged with TBWA to become TBWA\Chiat\Day.

Chiat began his career in advertising as a copywriter and then moved on to become a creative director. In 1968, he co-founded Chiat/Day along with Guy Day. The agency quickly gained a reputation for its innovative and unconventional approach to advertising. Chiat believed in the power of creativity and famously said, "Good enough is not enough." He challenged traditional advertising practices and implemented bold and groundbreaking strategies that revolutionized the industry.

Under Chiat's leadership, Chiat/Day became renowned for its iconic campaigns, including the "1984" advertisement for Apple, which aired during the Super Bowl and is considered one of the greatest commercials of all time. The agency worked with notable clients such as Nike, Nissan, Energizer, and Reebok, among many others.

Throughout his career, Chiat received numerous accolades and awards for his contributions to the advertising industry. He was inducted into the Advertising Hall of Fame in 2001.

Jay Chiat passed away on April 23, 2002, leaving a lasting legacy as an influential figure in the world of advertising and marketing. His innovative spirit and commitment to creativity continue to inspire advertising professionals to this day.