Quote by Simon Mainwaring
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.
Summary
This quote emphasizes the importance of purposeful capitalism in today's consumer landscape. It suggests that modern consumers are not against companies making profits, but they are eager to support companies that prioritize a balance between profit and purpose. Consumers are looking for empathic and enlightened corporations that not only seek economic success but also prioritize social and environmental impact. This implies that consumers are more likely to become loyal fans of companies that align with their values and demonstrate a commitment to creating a positive impact in addition to generating profits.
Topics
Respect
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