Quote by William Bernbach

I warn you against believing that advertising is a science.

I warn you against believing that advertising is a science.

Summary

This quote serves as a cautionary reminder that advertising should not be perceived as a precise and objective discipline like science. It emphasizes the subjective nature of advertising, reminding us that it is driven by creativity, psychology, and intuition rather than adhering to a fixed set of rules or formulas. The quote implies that advertising requires a deep understanding of human behavior and emotions, and cannot be reduced to a purely analytical or scientific approach.

Topics

Science

By William Bernbach

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