We've got to put a lot of money into changing behavior.

Summary

This quote indicates the importance of investing significant financial resources in order to facilitate behavioral change. It suggests that merely promoting or encouraging behavioral change is not sufficient; significant financial investment is required to effectively drive and sustain such change. This could involve initiatives aimed at promoting sustainable habits, addressing social issues, or adopting innovative approaches to influence and shape desired behaviors within society. By recognizing the need for substantial financial commitment, this quote emphasizes the crucial role of funds in creating meaningful transformations in individuals' actions and attitudes.

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