Rooser Reeves Quotes
A collection of quotes by Rooser Reeves.
Rosser Reeves (1910-1984) was an American advertising executive and pioneer of the unique selling proposition (USP) in advertising. Born in Danville, Virginia, Reeves began his career as a copywriter at the age of 24 and swiftly climbed the ranks to become a successful advertising executive. He co-founded the Ted Bates & Co. agency in 1940, where he revolutionized the advertising industry by emphasizing the importance of identifying and communicating a single, distinctive selling point to consumers. Reeves authored several influential books and his advertising strategies continue to shape the industry today.