Frank Luntz Quotes

A collection of quotes by Frank Luntz.

Frank Luntz is a prominent American political consultant and pollster known for his work in shaping public opinion through language and messaging strategies. Born on February 23, 1962, in West Hartford, Connecticut, Luntz attended the University of Pennsylvania where he earned a Bachelor of Arts in history and political science. He later received a doctorate in politics from the same university.

Luntz first gained recognition for his use of focus groups to gauge the sentiments and preferences of the American electorate. His unique methodology allowed him to analyze public opinion and develop strategies that effectively communicated political messages. Luntz has advised numerous politicians, including Republican candidates and conservative causes, on how to better connect with voters through his intricate understanding of language and rhetoric.

Beyond his consulting work, Luntz is also a frequent commentator and analyst on various media outlets, sharing his insights on political communication and public opinion. He has hosted television specials and authored several books, such as "Words That Work: It's Not What You Say, It's What People Hear."

Due to his significant influence and perceived neutrality in political matters, Frank Luntz has become a widely recognized figure in American politics. His expertise in messaging and communication strategies has made him a sought-after advisor for public figures and corporate leaders alike.

The challenge in working in politics, particularly if you're

The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.

Frank Luntz


The Republican National Committee hired me, and they hired m

The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.

Frank Luntz

Truth

A compelling story, even if factually inaccurate, can be mor

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

Frank Luntz

Truth

The language of America changed with the election of Bill Cl

The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain.

Frank Luntz

Respect

Some people call it global warming some people call it clima

Some people call it global warming some people call it climate change. What is the difference?

Frank Luntz

Change

What matters most in politics is personality. It's not issue

What matters most in politics is personality. It's not issues it's not image. It's who you are and what you represent.

Frank Luntz

Politics

Ideology and communication more often than not run into each

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

Frank Luntz

Communication

There are people still in the Republican Party that I believ

There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.

Frank Luntz

Anger

Republicans use think tanks to come up with a lot of their m

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

Frank Luntz

Communication

Politics is gut commercials are gut.

Politics is gut commercials are gut.

Frank Luntz

Politics

I don't understand why people whose entire lives or their co

I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.

Frank Luntz

Communication

I've done reasonably well over the last 10 years because I t

I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.

Frank Luntz

Politics

Sound science must be our guide in choosing which problems t

Sound science must be our guide in choosing which problems to tackle and how to approach them.

Frank Luntz

Science

The way you communicate an idea is different than the way yo

The way you communicate an idea is different than the way you communicate a product.

Frank Luntz

Communication