The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Summary

This quote emphasizes the importance of understanding customers in marketing. It suggests that by truly knowing and understanding the needs, preferences, and desires of the customer, a product or service can be tailored in a way that it aligns perfectly with their requirements. When the product is well-suited to the customer, the quote suggests that it becomes easy to sell because it meets their expectations and addresses their pain points, making it more likely to sell itself through its inherent value and appeal.

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