Quote by Simon Mainwaring

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

More brands are waking up to their social responsibility and

Summary

This quote emphasizes the importance of brands recognizing and acting upon their social responsibility through cause marketing campaigns. However, it highlights that many brands still fail in two key aspects. Firstly, they market their cause ineffectively, implying that their message fails to resonate with their target audience and does not generate the desired impact. Secondly, due to this ineffective marketing, the full potential of their positive social influence is not achieved, implying that their efforts and potential benefits are not maximized.

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By Simon Mainwaring

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