Future generations are not going to ask us what political party were you in. They are going to ask what did you do about it, when you knew the glaciers were melting.
I had a go at changing history - maybe not all by myself - I fought at the battle of Normandy, I slogged through the Ardennes, and I celebrated the liberation of Paris on the streets with beautiful French girls throwing flowers at me. I said good-bye to my first true love and discovered what I really wanted to do with my life.
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.