Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.

Summary

This quote suggests that a good user experience is one where the product or service is self-explanatory and does not require the user to explain its purpose. It implies that if a user is confused or unable to understand what is being offered, it reflects a lack of clarity on the seller's part. In such cases, the user is likely to have a negative experience as a result.

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