The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

Summary

Trust is a delicate and precious asset that takes time to build but can be shattered in an instant. It thrives on shared experiences and a sense of common ground between you and the customer. By highlighting similarities, whether it be shared values, interests, or goals, trust is strengthened. Trust building requires effort and understanding, as it is a strong foundation for any relationship. However, vulnerability and an acknowledgment of differences are also key, as trust cannot be built solely on similarities.

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