Quote by Les Brown
In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.
Summary
This quote highlights how the primary goal of television is not to inform or entertain, but rather to attract the attention of viewers in order to sell advertising space. It emphasizes that the true commodity being sold in the television industry is not the shows themselves, but the audience watching them. The shows are merely a means to lure in viewers, who are then exposed to advertisements. This perspective portrays television as a business-driven medium, where the focus is on delivering audiences to advertisers rather than serving the interests of viewers.
Topics
Business
By Les Brown
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