Quote by Jean Baudrillard
Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved -- commitment to a scenario.
Summary
This quote suggests that in the modern world, governing requires projecting an image of credibility to gain public trust, much like advertising does. Just as advertising aims to convince people to believe in a particular scenario or product, governing aims to convince citizens of its commitment to certain policies or actions. This highlights the importance of creating a perception of credibility in order to govern effectively and maintain public support.