Quote by Marshall McLuhan

The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.


The medium is the message. This is merely to say that the pe

Summary

This quote by Marshall McLuhan emphasizes that the medium or technology humans use to communicate is not just a means to transmit a message, but that it shapes and influences the way we perceive and understand that message. McLuhan argues that the consequences of any medium go beyond the content it carries, as they impact our personal and social lives by bringing about new scales and extensions of ourselves. In other words, the medium itself influences how we interpret information and interact with others in society.

By Marshall McLuhan
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