Quote by Roy H. Williams

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.


One thing that hasn't changed, though, is that we still have

Summary

This quote highlights the enduring phenomenon of advertising repetition. It suggests that despite familiarity and a positive perception of the advertiser, it still takes multiple exposures to a new ad for it to have an impact on us. This emphasizes the importance of repetition in advertising to truly capture and influence consumers, implying that a single exposure may not be sufficient to create a lasting impression or behavior change.

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Positive
By Roy H. Williams
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