Quote by Sinclair Lewis

People will buy anything that is 'one to a customer.'


People will buy anything that is 'one to a customer.'

Summary

This quote suggests that people have a tendency to be attracted to products or offers that create a sense of exclusivity or limited availability. By labeling something as "one to a customer," it implies that only a single item can be purchased per person, which creates a perception of rarity and uniqueness. This creates a heightened desire to acquire the item among consumers, leading them to make purchases even if they might not necessarily need or want the item. The quote implies that the concept of limited supply can be a powerful marketing strategy, influencing people to buy things regardless of their actual necessity or value.

Topics

Business
By Sinclair Lewis
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