Quote by Mark Burnett

'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.

'Survivor' wouldn't have happened had I not gone out there a

Summary

This quote is from Mark Burnett, the creator of the reality TV show 'Survivor.' He highlights how his efforts in securing sponsorships were crucial to the show's creation. His idea behind incorporating corporate brand rewards into 'Survivor' was driven by the desire to integrate real-life products into the show's competitive aspects. This approach not only enhanced the marketing value for sponsors but also added an element of product placement to the overall experience. Burnett's innovative concept of integrating brands within the show helped solidify 'Survivor' as a groundbreaking television phenomenon.

Topics

Finance

By Mark Burnett

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