Quote by Jim Rash

Technology has changed, and we need to figure out how to improve the archaic way of what makes a hit, or how to determine how many viewers are watching beyond some people with Nielsen boxes in a small percentage of homes in random areas.

Technology has changed, and we need to figure out how to imp

Summary

This quote suggests that there is a need to adapt and modernize the methods used to assess the success of television shows and determine viewership. The reference to "archaic way" implies that the current system, primarily reliant on Nielsen boxes in a limited number of households, is outdated. With advancements in technology, there should be a focus on finding alternative and more comprehensive approaches to accurately measure viewership and determine which shows are successful. The quote emphasizes the necessity to keep up with changing times and adopt more inclusive methods for understanding audience engagement.

Topics

Technology

By Jim Rash

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