Summary
This quote emphasizes the significance of incorporating personality into the design process. By considering a product or creation as having its own character, the designer aims to imbue it with unique traits and qualities that resonate with users. Attaching personality to designs makes them relatable, memorable, and establishes an emotional connection with the audience. It adds a human touch to otherwise lifeless objects, enhancing user experiences and fostering positive associations. Ultimately, designing with a personality-driven approach allows for more meaningful and engaging interactions between people and the products they use.
Topics
Design
By Marc Newson