Jef I. Richards Quotes

A collection of quotes by Jef I. Richards.

Jef I. Richards is a prominent figure in the field of advertising and marketing. He is an esteemed professor of Advertising and the Department Head of the Department of Advertising and Public Relations at Michigan State University. With a career spanning over several decades, Richards has made significant contributions to the field through his research, teaching, and consulting work.

Richards is widely recognized for his expertise in consumer behavior, advertising strategy, and communication campaigns. His research has been published in numerous prestigious academic journals and books, making him a respected authority in the industry. He has also served as a consultant for various organizations, helping them develop effective advertising and marketing strategies.

In addition to his academic achievements, Jef I. Richards is a valued educator who has inspired and mentored countless students in the field of advertising. His passion for teaching is evident through his dedication to his students and his commitment to ensuring their success.

Overall, Jef I. Richards is a highly regarded figure in the advertising and marketing community, known for his expertise, research contributions, and impact on the field.

While it may be true that the best advertising is word-of-mo

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Jef I. Richards

Truth Advertising

Creative without strategy is called 'art.' Creative with str

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Jef I. Richards

Art

If its not done ethically, advertising won't be trusted. If

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

Jef I. Richards

Trust