Leo Burnett Quotes

A collection of quotes by Leo Burnett.

Leo Burnett was an influential American advertising executive, renowned for his creative genius and innovative approach to marketing. He was born on October 21, 1891, in St. Johns, Michigan, and grew up in a modest, middle-class family. From a young age, Burnett showed a passion for drawing and art which eventually paved the way for his successful career in advertising.

In 1935, Leo Burnett founded his own advertising agency, aptly named Leo Burnett Company, Inc. His agency soon became a driving force in the industry, known for its unique style and memorable campaigns. Burnett believed in the power of storytelling and connecting with the audience on an emotional level. This philosophy led to the creation of iconic characters such as the Marlboro Man and Tony the Tiger, which became symbols of successful advertising.

Throughout his career, Burnett won numerous accolades and became one of the most respected figures in the advertising world. Advertisements produced by his agency were known for their creativity, humor, and ability to resonate with consumers. Leo Burnett passed away on June 7, 1971, leaving behind a legacy as one of the greatest advertising visionaries of his time.

His impact on the industry continues to be felt to this day, and the Leo Burnett Worldwide agency continues to thrive, carrying on his innovative spirit and commitment to storytelling.

Curiosity about life in all of its aspects, I think, is stil

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Life People Curiosity

If you don't get noticed, you don't have anything. You just

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

A good basic selling idea, involvement and relevancy, of cou

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

I am one who believes that one of the greatest dangers of ad

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

The work of an advertising agency is warmly and immediately

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

I have learned to respect ideas, wherever they come from. Of

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

Creative ideas flourish best in a shop which preserves some

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

When you reach for the stars, you may not quite get one, but

When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.

To swear off making mistakes is very easy. All you have to d

To swear off making mistakes is very easy. All you have to do is to swear off having ideas.

If you are writing about baloney, don't try and make it Corn

If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.

What helps people, helps business.

What helps people, helps business.

Make it simple. Make it memorable. Make it inviting to look

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

I've learned any fool can write a bad ad, but it takes a rea

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.