Simon Mainwaring Quotes

A collection of quotes by Simon Mainwaring.

Simon Mainwaring is an accomplished branding consultant, author, and public speaker. Born in Australia, he has gained international recognition for his expertise in the field of social branding and corporate social responsibility. With nearly three decades of experience in advertising, Simon has successfully helped various Fortune 500 companies build meaningful and purpose-driven brands.

After completing his education, Simon started his career in advertising, working for renowned agencies such as Ogilvy & Mather and JWT. During this time, he developed a deep understanding of the power of storytelling and its impact on brand perception and consumer behavior.

In 2009, Simon founded We First, a consultancy firm dedicated to helping companies create a positive social and environmental impact through brand purpose. Through his company, he has partnered with numerous global brands, including Coca-Cola, Nike, and Google, guiding them in leveraging their influence to drive positive change.

Simon is also a bestselling author, with his book "We First: How Brands and Consumers Use Social Media to Build a Better World" receiving widespread acclaim. He is a regular contributor to popular publications like Forbes and The Huffington Post, sharing his insights on brand strategy and social innovation.

Through his public speaking engagements and thought leadership, Simon Mainwaring continues to inspire and educate individuals and organizations on the importance of creating purposeful brands that contribute to society's well-being. His work has made him a recognized authority in the field, shaping the way businesses approach their branding strategies in the modern era.

In the coming years, if not sooner, social media will become

In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.

Simon Mainwaring

More brands are waking up to their social responsibility and

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

Simon Mainwaring

In the social business marketplace, brands that hope to buil

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

Simon Mainwaring

As more people use social media to tell the story of the fut

As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.

Simon Mainwaring

Refuse to accept the belief that your professional relevance

Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.

Simon Mainwaring

Perhaps the most effective way to describe the approach a br

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

Simon Mainwaring

What is sure is that technological change is accelerating in

What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.

Simon Mainwaring

Many corporate leaders and employees have the right intentio

Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace.

Simon Mainwaring

The leverage and influence social media gives citizens are r

The leverage and influence social media gives citizens are rapidly spreading into the business world.

Simon Mainwaring

As a speaker, business leader or marketer of any type, the o

As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.

Simon Mainwaring

Like all technology, social media is neutral but is best put

Like all technology, social media is neutral but is best put to work in the service of building a better world.

Simon Mainwaring

The creative destruction that social media is currently unle

The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.

Simon Mainwaring

The United States is at a critical juncture in time. Our gov

The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force.

Simon Mainwaring

The new dynamics between brands and consumers, driven by soc

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

Simon Mainwaring

Your computer needn't be the first thing your see in the mor

Your computer needn't be the first thing your see in the morning and the last thing you see at night.

Simon Mainwaring

Brands must empower their community to be change agents in t

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

Simon Mainwaring

More and more companies are reaching out to their suppliers

More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.

Simon Mainwaring

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.

Simon Mainwaring

Through their own actions, customers can hold companies resp

Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.

Simon Mainwaring

Ultimately, it's possible that social media platforms will b

Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.

Simon Mainwaring