Logic and truth are two very different things, but they often look the same to the mind that's performing the logic.
People ask 'How does doing a film compare to doing an ad?' Well, when you're doing a commercial you don't have to sell tickets. You have a captured audience. Which is actually completely rare and great it gives you a lot of freedom. When you make a film, you have to do advertisements for the film.
We believe that what we possess we don't ultimately own. God is merely entrusting it to us. And one of the conditions of that trust is that we share what we have with those who have less. So, if you don't give to people in need, you can hardly call yourself a Jew. Even the most unbelieving Jew knows that.