Quote by Fran Tarkenton
People don't change their behavior unless it makes a difference for them to do so.
Summary
This quote highlights the fact that individuals are often resistant to changing their behaviors unless they perceive a clear benefit or motivation to do so. It implies that people are inherently driven by their self-interests and will only make changes if they believe it will result in positive outcomes for themselves. It emphasizes the importance of understanding and appealing to individuals' personal incentives in order to promote behavioral change.