Quote by Marshall McLuhan
Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
Summary
This quote suggests that in modern society, tyranny is not exerted through direct physical force like in the past, but rather through manipulation and control in the form of market research. It implies that the tyrant, under the guise of a market researcher, guides people towards pursuing utility and comfort, thereby controlling their choices and actions. This highlights how subtle ways of manipulation and conforming individuals to consumerist values can be just as oppressive as more overt forms of tyranny.
Topics
Shopping
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