Browse through our collection of quotes tagged with Advertising.
We read advertisements to discover and enlarge our desires. We are always ready -- even eager -- to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
Daniel J. Boorstin
No agency is better than its account executives.
Morris Hite
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.
Advertising is the rattling of a stick inside a swill bucket.
George Orwell
We live in a society whose whole policy is to excite every nerve in the human body and keep it at the highest pitch of artificial tension, to strain every human desire to the limit and create as many new desires and synthetic passions as possible, in order to cater to them with the products of our factories and printing presses and movie studios and all the rest.
Thomas Merton
However far your travels take you, you will never find the girl who smiles out at you from the travel brochure.
Source Unknown
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
As we turn through the pages of the press and the periodicals, as we catch the flash of billboards along the railroads and the highways, all of which have become enormous vehicles of the advertising art, I doubt if we realize at all the impressive part that these displays are coming more and more to play in modern life... We see that basically it is that of education...It makes new thoughts, new desires, new actions...Rightfully applied, it is the method by which desire is created for better things. Desire, in turn, is the crucial element separating the civilized from the uncivilized. The uncivilized make little progress because they have few desires. The inhabitants of our country are stimulated to new wants in all directions. In order to satisfy their constantly increasing desires, they necessarily expand their productive powers. They create more wealth because it is only by that method that they can satisfy their wants. It is this constantly enlarging circle that represents the increasing circle of civilization.
Calvin Coolidge, quoted in Frank
Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
John Berger
Advertising is the very essence of democracy.
Bruce Barton
If you don't believe in your product, of if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.
Jay Levinson
In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.
Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
William Allen White
Advertising is the most fun you can have with your clothes on.
Jerry Della Femina
In advertising, not to be different is virtual suicide.
William Bernbach
Sanely applied advertising could remake the world.
Stuart Chase
I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
Aldous Huxley
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Bill Cosby
How big can we get before we get bad?
Jay Chiat
You start losing a client the moment you get it.
