Advertising Quotes

My real talent was for losing clients.

Jay Chiat

Now that I'm a client, I understand what a jerk I was.

Jay Chiat

Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.

Joseph Addison

Good wine needs no bush, and perhaps products that people really want need no hard-sell or soft-sell TV push. Why not? Look at pot.

Ogden Nash

The right name is an advertisement in itself.

Claude Hopkins

The modern little red riding hood, reared on singing commercials, has no objections to being eaten by the wolf.

Marshall McLuhan

Advertising is the greatest art form of the twentieth century.

Marshall McLuhan

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

Marshall McLuhan

'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?

Mark Edwards

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases.

Dr. Charles Edwards

If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.

Leo Burnett

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leo Burnett

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

Leo Burnett

Advertising is legalized lying.

H. G. [Herbert George] Wells

How about this for a headline for tomorrow's paper? French fries.

James French

Watteau is no less an artist for having painted a fascia board while Sainsbury's is no less effective a business for producing advertisements which entertain and educate instead of condescending and exploiting.

Stephen Bayley

Several years before birth, advertise for a couple of parents belonging to long-lived families.

Oliver Wendell Holmes

The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.

Percy Wynham Lewis